I ALWAYS use gloves!!! Otherwise your hands will be a reddish/purple (and then everyone will know you did it yourself! I may or may not have learned that the hard way!)
I use Loreal Excellence Hi Color: H5 Soft Auburn (find it at Sally Beauty!)
Gloves and applicator bottle. I put it on my roots for 20 minutes and then all over my hair for 15. It takes 1 and a half tubes of the hair color and I use a two to one ratio of developer. (I use more developer than it says, because my color turns out better. I also use the volume 30 not 20 because I like the color better that way) It's easy-peasy and I love the color!
As for the sale I was pretty good!! Even though I REALLY want this but am going to pass! I may or may not track down the Frill Force Jacket today!

*If you do dye your hair and it's all jacked please don't blame me, I am not telling you to dye your hair just sharing how I do it! What works for me may differ for you. Please read all instructions before dyeing!